5,000 times thank you!

5,000 THANK YOU OPEN DAYS! Ruote da Sogno's Open Days confirmed a great success
The open-door weekend attracted over 5,000 people during the weekend, enlivening the province together with numerous other initiatives taking place at the same time

Founded in 2016, Ruote da Sogno is emerging as a global reference point in the sector of collecting cars and motorcycles of all ages and brands. The main headquarters in Reggio Emilia is renowned for its exclusive and high-level events, which have a strong impact both locally and internationally. Constantly expanding, Ruote da Sogno opened its first branch in Florence, in Bagno a Ripoli, in 2023, as well as a store in collaboration with Garage 51 inside the Misano World Circuit, expanded in early 2024 and ready to open the season with great enthusiasm.

The Open Days, conceived and promoted by the founder and CEO Stefano Aleotti, offer all enthusiasts the opportunity to explore a showroom with over 250 collector cars and 400 motorcycles of various brands and eras. This initiative, supported by various sponsors, allows everyone to admire these unique and sought-after vehicles. The aim of Ruote da Sogno's Open Days is in fact to spread the Italian and world motoring culture, sharing its history and passion.

The now established format of the Open Days in true Ruote da Sogno style is always full of activities: exciting indoor themed exhibition areas that will take your breath away, thrilling outdoor attractions between speed and character engines, not forgetting the food trucks with local delicacies to provide the backdrop to this magical and fun event, between culture and passion for engines.

During this edition of the Open Days, which took place simultaneously with the MotorValley Fest, Ruote da Sogno also actively participated in the latter event. In collaboration with Invictus Corse, it took part in the Racing Event at the Modena Autodromo, offering participants an adrenaline-pumping experience.

These two days of pure passion and adrenaline offered visitors a unique experience in the heart of the legendary Emilian Motor Valley. In addition to the exclusive exhibitions inside their showroom, visitors were able to enjoy engaging outdoor attractions, animated by local Street Food experts, including: Beestró, GUSTO PARMA, Birra di Classe, Bottega Gastronomica - Gusto e tradizione and Panificio Reggiano.

The "RACING TALK SHOW" - II Edition was an unforgettable moment, created in collaboration with the presenter Veronique Blasi, who fascinated and entertained all the participants with great admiration. We warmly thank the illustrious guests, the driver Giancarlo Fisichella, the former drivers Arturo Merzario and Loris Capirossi, the engineer Giancarlo Bruno, Stefano Saragoni and the journalist Alberto Sabbatini, for sharing incredible moments and for making this Talk Show extremely exciting.

These two open-door days at Ruote da Sogno reaffirm themselves as a truly unmissable event for all lovers of two and four-wheeled engines. A special thanks to all those who attended in large numbers and to the Ruote da Sogno team, which is committed with great dynamism to make this young, but ever-growing, reality more and more solid and important!

The Open Day, conceived and organized by Stefano Aleotti (CEO of Ruote da Sogno), is made possible thanks to: Peluso Automotive (Main sponsor), Hormann, SAG Pneumatici, C.A.M.E.R., Wild Hogs, 4MEGIN and The Italian Barber Shop.