Una Giornata indimenticabile di Ispirazione e Networking
On 18 June 2024, the headquarters of Ruote Da Sogno, in Reggio Emilia, hosted an extraordinary event that attracted the attention of numerous agencies in the events and communication sector in central-northern Italy. THE EVENTS by Ruote da Sogno Events was a unique initiative of its kind, designed specifically to offer industry professionals a day of inspiration, learning and valuable networking opportunities.
The day began at 10:30 with the arrival of guests, welcomed with a warm and pleasant welcome coffee. This first moment was fundamental to create a convivial atmosphere, allowing participants to start the day in a relaxed way and encourage the first contacts among the professionals present.
At 11:30, the complete team of Ruote Da Sogno Events officially welcomed the guests, presenting the "behind the scenes" of this unique reality. Ruote Da Sogno is much more than just a showroom of vintage cars and motorcycles: it is a place where tradition blends with innovation, creating an ideal space for exclusive events. The presentation highlighted how Ruote Da Sogno has become a reference point not only for motoring enthusiasts, but also for those looking for a distinctive location for their events with a premium "turnkey" service.
One of the most fascinating moments of the day was the emotional tour, which started at 12:15. Guests had the opportunity to immerse themselves in the history and evolution of the two and four-wheeled vehicles that characterize the versatile soul of the spaces of Ruote da Sogno, living an immersive and instructive experience.
At 13:15, the lunch was a moment of relaxation and conviviality, during which the participants were able to continue to deepen networking relationships and exchange ideas with other professionals in the sector. The impeccable catering service, combined with the charm of the location, made this moment particularly enjoyable and profitable.
The afternoon continued with the show by Diego Parassole, well-known comedian and trainer, who at 15:00 entertained the guests with an original and stimulating intervention through a comic key. The special guest explored the power of the brain as a business tool, offering interesting and entertaining insights to address daily business challenges.
A further highlight was the round table with industry experts, presented by Carlotta Villa, at 16:00. This session was attended by distinguished speakers who discussed the current and future challenges of the event market:
Francesca Paoli, CEO of Dino Paoli and Vice President of Unindustria Reggio Emilia, has brought an industrial and leadership perspective.
Roberto Corbelli, Brand Strategist and Art Director, shared insights into branding and the art of creating memorable experiences.
Letizia Palladino, CEO & Managing Director of Studio TRE Società Benefit, discussed the importance of sustainability and social impact in business strategies.
Giorgia Farina, Luxury Event Planner, offered an exclusive vision on the world of luxury events. During his individual intervention on stage, he argued his experience and expertise in creating impactful events.
This discussion provided participants with an in-depth view of trends and innovations in the event industry, stimulating reflection and debate on how to address new market challenges.
The day ended with a cocktail of thanksgiving and live music, at 17:00, where guests had the opportunity to live another moment of sharing, allowing to consolidate the contacts collected during the day in a relaxed and informal atmosphere.
THE EVENTS by Ruote da Sogno Events was a success and made possible thanks to the perfect organization and the quality of the contents proposed, together with the contribution of the sponsors, who took care of all the details that made this initiative truly unique.
In particular: catering by Bottega Gastronomica; drinks offered by Medici Ermete winery; gadgets by 60.86 Giovannetti and Bertani Grafica; management and contents by ComicLive and Riviera Consulting; Live music by Triple Beat Music; aesthetic installations curated by Fiorista Cilloni, Noleggio Eventi and IncartaRE; technical and digital entertainment by Global Sound, Webgriffe and FrameDealer; creative photography by Zumas Production and Rossi Fotografi. The team of Ruote da Sogno dedicates a special thanks to all employees.
THE EVENTS by Ruote da Sogno Events demonstrated how it is possible to create an innovative event that can inspire and connect industry professionals. The variety of activities offered offered participants a day full of stimuli and opportunities. In a constantly changing and evolving global reality, events like this are essential for catching up, sharing ideas and creating new connections. Ruote Da Sogno has been able to create a winning format that will soon be replicated in 2024 with the new needs that will arise in the event and communication sector.
